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Hospitality studies

Starting a college in hospitality requires a well-rounded curriculum that addresses every facet of the industry, ensuring graduates are well-equipped for a variety of roles. Ashley’s Events Institute aims to provide such a comprehensive education. Below is a detailed list of courses to consider, categorized by their areas of focus:

Core Hospitality Courses

Hotel Management
Food & Beverage Management
Tourism Management
Event Management
Specialized Hospitality Courses
Supportive Courses
Practical Experience
Elective Courses

Core Hospitality Courses

  1. Introduction to Hospitality Management: An overview of the hospitality industry, its history, and its fundamental concepts.
  2. Hospitality Industry Overview: A broad look at the various sectors within the hospitality industry, including hotels, restaurants, and travel.
  3. Professional Development in Hospitality: Skills and strategies for personal and professional growth within the hospitality sector.

Hotel Management

  1. Front Office Operations: The essentials of managing front desk operations and guest services.
  2. Housekeeping Management: Techniques and management practices for maintaining hotel cleanliness and standards.
  3. Property Management Systems: Training on software and systems used in hotel management.
  4. Hotel Financial Accounting: Principles of financial accounting tailored for hotel operations.
  5. Revenue Management: Strategies for optimizing revenue through pricing and inventory control.
  6. Hospitality Law: Legal aspects relevant to the hospitality industry.
  7. Hotel Marketing and Sales: Marketing techniques and sales strategies specific to the hotel industry.
  8. Facility Management: Overseeing the physical aspects of hotel properties.
  9. Hospitality Operations Management: Managing day-to-day operations efficiently.
  10. Strategic Management in Hospitality: Long-term planning and strategic decision-making in hospitality.

Food and Beverage Management

  1. Food and Beverage Operations: Managing food service operations in various settings.
  2. Restaurant Management: Overseeing the operations of a restaurant.
  3. Menu Planning and Design: Crafting and designing appealing and cost-effective menus.
  4. Beverage Management: Managing beverage services, including procurement and service.
  5. Cost Control in Food and Beverage: Techniques for managing and controlling costs in F&B operations.
  6. Food Safety and Sanitation: Ensuring safety and hygiene standards are met in food service.
  7. Culinary Arts Fundamentals: Basics of cooking and kitchen operations.
  8. Advanced Culinary Techniques: Higher-level cooking skills and techniques.
  9. Pastry and Baking Arts: Specialized training in baking and pastry making.

Tourism Management

  1. Introduction to Tourism: Basics of the tourism industry.
  2. Tourism Planning and Development: Strategies for developing and managing tourist destinations.
  3. Sustainable Tourism: Practices that promote sustainability in tourism.
  4. Tourism Marketing: Marketing strategies tailored to the tourism sector.
  5. Travel Agency Operations: Managing travel agency operations and services.
  6. Ecotourism: Focusing on environmentally responsible travel.
  7. Cultural Tourism: Promoting and managing tourism focused on cultural experiences.

Event Management

  1. Principles of Event Management: Fundamentals of planning and managing events.
  2. Event Planning and Coordination: Detailed planning and coordination techniques for successful events.
  3. Event Marketing and Sponsorship: Marketing strategies and securing sponsorship for events.
  4. Meeting and Convention Management: Managing large-scale meetings and conventions.
  5. Festival and Special Event Management: Planning and managing festivals and special events.
  6. Event Risk Management: Identifying and managing risks associated with events.

Specialized Hospitality Courses

  1. Resort Management: Managing resort operations.
  2. Spa and Wellness Management: Overseeing spa and wellness facilities.
  3. Casino Management: Managing casino operations and services.
  4. Cruise Line Management: Operations management in the cruise industry.
  5. Luxury Hospitality Management: Managing luxury hospitality services.
  6. Hospitality Information Systems: Use of information systems in hospitality management.
  7. Customer Service in Hospitality: Excellence in customer service.
  8. Hospitality Human Resource Management: Managing human resources in hospitality.
  9. Hospitality Sales Techniques: Advanced sales techniques specific to hospitality.
  10. Hospitality Entrepreneurship: Starting and managing a hospitality business.

Supportive Courses

  1. Business Communication: Effective communication in business settings.
  2. Business Ethics: Ethical issues and decision-making in business.
  3. Financial Management: Managing finances within a business.
  4. Marketing Principles: Fundamental marketing concepts and strategies.
  5. Leadership and Organizational Behavior: Leading and managing organizational behavior.
  6. Information Technology in Hospitality: Technology applications in the hospitality industry.
  7. Intercultural Communication: Effective communication across cultures.
  8. Negotiation and Conflict Resolution: Techniques for negotiation and resolving conflicts.
  9. Project Management: Managing projects effectively from start to finish.

Practical Experience

  1. Internships: Real-world experience in hospitality settings.
  2. Practicums: Practical, hands-on training.
  3. Capstone Projects: Integrative projects that synthesize learning.
  4. Study Tours: Educational tours of hospitality destinations and operations.

Elective Courses

  1. Gastronomy: The art and science of food.
  2. Wine Studies: Knowledge and appreciation of wine.
  3. Hospitality Design and Architecture: Design principles for hospitality facilities.
  4. Advanced Baking and Pastry: Specialized baking and pastry techniques.
  5. Health and Wellness Tourism: Tourism focused on health and wellness.
  6. Hospitality Innovation and Technology: Emerging technologies in hospitality.

Soft Skills Development

  1. Team Building and Leadership: Building and leading effective teams.
  2. Effective Communication: Enhancing communication skills.
  3. Time Management: Managing time effectively.
  4. Problem-Solving Techniques: Strategies for effective problem-solving.

Continuing Education and Certifications

  1. Certified Hospitality Administrator (CHA) Preparation: Preparing for CHA certification.
  2. ServSafe Certification: Certification in food safety.
  3. Certified Meeting Professional (CMP) Preparation: Preparing for CMP certification.
  4. Certified Restaurant Professional (CRP) Preparation: Preparing for CRP certification.

Online and Hybrid Courses

  1. E-Learning Modules for Hospitality: Online learning opportunities.
  2. Virtual Hospitality Management Simulations: Simulated management experiences.
  3. Online Customer Service Training: Online training in customer service.

Workshops and Seminars

  1. Current Trends in Hospitality: Workshops on the latest trends.
  2. Guest Lectures by Industry Experts: Learning from industry leaders.
  3. Workshops on Emerging Hospitality Technologies: Training on new technologies.

Research and Development

  1. Hospitality Research Methods: Research methodologies in hospitality.
  2. Thesis or Research Projects: Conducting and presenting research projects.

Student Organizations and Extracurricular Activities

  1. Hospitality Club: Student-led hospitality organization.
  2. Culinary Arts Society: Club focused on culinary arts.
  3. Tourism Association: Association for students interested in tourism.
  4. Event Planning Committee: Committee focused on event planning.

Industry Partnerships and Collaborations

  1. Industry Partnerships for Internships and Placements: Collaborations with industry for practical experience.
  2. Collaboration with Hospitality Brands for Training: Partnerships for specialized training.

By offering this extensive and varied curriculum, Ashley’s Events Institute aims to provide a robust education in hospitality, preparing students with the knowledge and skills required for successful careers in the industry.

Ashleys Events
Author: Ashleys Events